About Sparren Consulting

An international executive with significant multi-unit and multi-brand experience in Europe, the Middle East and South East Asia. James has built and guided high performing teams of many nationalities in complex city and resort hotels. He positions properties and forms trust with owners, the community and other key stakeholders, thereby creating long term value. He has an ability to share vision with colleagues at all levels, with a special focus on talent development. He has a passion for national cultures and their impact on the work place; he uses his knowledge in this area for coaching, building cross-cultural understanding and collaborating with universities through lectures and career advice.  James holds an MBA with Distinction from the University of Bradford School of Management, and a B.Sc. (Hons) in International Hospitality and Tourism with First Class Honours from Sheffield Hallam University. James is a Fellow of the Institute of Hospitality. In his spare time, he enjoys rugby, fitness, international relations and gastronomy; he is a past President of the International Wine and Food Society, Saigon chapter. 

Leading and developing people

Managing across cultures

Owner and community relationships

Operations Management

Managing risk and uncertainty 

Project management 

Business development and openings

Commercial Strategy

Hotel management agreement negotiation

Stakeholder management 

We love different cultures and can advise and train you on how to manage across cultures, and how to ensure you, or your employees, are set up for success when you enter a new country and working environment.

Tools used include the Hofstede 6 Dimension Model: 

https://www.hofstede-insights.com/models/national-culture/